Segway is trying to beat scooter sticker shock
The Segway, which was introduced a few years ago, and revolutionized the personal transportation model, is trying to expand its market.
The sticker price, producing what may otherwise be known as catastophic heart failure, has kept much of the average American consumer from picking one up. But Segway and GE are trying to overcome that hurdle by offering financing.The consumer financing arm of General Electric Co. (NYSE:GE - news) will manage the program, allowing consumers to take out loans for the scooters, which cost from $4,000 to $5,500.
"The sticker shock of $5,000 there and then can in some cases be a deterrent," said Jason Barton, vice president of sales at Bedford, New Hampshire-based Segway. "But if you have an offering where they can have it as a monthly payment, that is more appealing."
All the best,
Al Speer







